I write marketing content that people want, like, share and remember.
Gone are the days when you could rattle off a list of services, features and benefits, call it marketing, and expect people to hire you. You need to be able to explain what you do, and the value of what you do, in a way that matters to your audience.
60-90 percent of a buyer’s journey is complete before they ever contact a seller. In other words, people do their own online research before they buy. People expect companies to provide not only products and services, but relevant information that helps them make more informed purchasing decisions. Fail to be that source of information and you give people a reason to take their business elsewhere.
I’m often asked if I specialize in writing content about a particular topic or industry. I do not. I’ve written about everything from IT and the law to beer and trailer hitches.
I specialize in taking complex concepts, or everyday topics that you may even consider boring, and presenting them in a way that’s helpful, interesting and easy for the average person to understand. That requires a lot of heavy lifting before the writing begins so I can learn about your business, your goals, your customers and your competition.
I take the same approach with just about any type of content. Ask a lot of questions. Do a lot of listening. Keep it simple. Capture your voice. Be authentic. Focus on the needs of your target audience. Show how you can solve a problem, fill a need, or make someone’s life better.
Great content helps people. It builds trust and credibility. It positions you as an expert. It improves your search ranking. Most importantly, it converts prospects into loyal clients so you make money. Let’s make sure your content is cohesive, powerful and on-point across all marketing channels.
My copywriting services include but are not limited to:
SEO Content Writing
Social Media Content
Let me help you develop a marketing message that helps you build and strengthen relationships and close more sales. Please call 908-907-0031 or email [email protected] so we can discuss where your business has been, where it stands now, where you want to go, and the best way to get there.
Scott McKelvey, President
Scott McKelvey Copywriting & Marketing
PO Box 4546
Hamilton, NJ 08610
Get the McBlog for insights and commentary about content writing and marketing.