Most people who start a business, particularly a small business, begin with just themselves in the business. They typically take care of everything at the start, perhaps including being the attorney and accountant but certainly marketing and sales for that business. Given the internet resources available, it seems that this approach is perfectly reasonable.
It’s usually justified based on cost since money is tight and every dollar not spent is a good thing, right? Over time things begin to happen that will change that model. Perhaps the owner is successful enough so that his taxes become too complicated. Or maybe some legal or insurance issue comes up and internet resources prove totally inadequate so the owner calls on outside experts.
Outside of these kinds of specific concerns, many small business owners expect themselves to be everything else for their business. Maybe they will allow their wife or other relatives to help but they still see spending money on those things as just an extra cost. This is the Do-It-Yourself approach to business and there are some that can succeed with this model, but not most.
As an alternative to this model, some forward thinking business owners begin to identify areas in their business where their time is not well spent. Either because it is a low value task or it is outside their ability to perform it at a high level. Sometimes they just need help implementing the great ideas they never have time to incorporate into their business.
They begin to see relative value in various tasks and, it order to free up their time, consider making an investment in some services. They begin to think about spending time working “On” their business, not just “In” their business. That’s the beginning of turning a business from Good to Great.
The Princeton Business Services group has a wide range of highly competent professionals who can help any business find the path from Good to Great. Whether it is marketing, computer support, legal, insurance, business coaching, office services, promotional products or travel services, these professionals can help a business owner find that path to success. Take a look at these great professionals and take the first step to being that journey.